In a recent article, Parade Magazine has encouraged readers to apply for credit cards at a credit union, because they are “less likely to impose burdensome fees.” See the article in CUNA News Now.
As the article continued with various and sundry items about credit cards, it concluded with the fact that credit card debt in [...]
Entries Listed Under 'Marketing'
Are You Promoting Responsible Credit?
August 27, 2008 · Written by Denny DeGroote · No Comments
Categories: ALM · Cards: Credit · Marketing
Changing Spending Habits into Saving Habits
August 22, 2008 · Written by Denny DeGroote · No Comments
To follow up on the savings conversation of a couple of weeks ago, I read an article recently by Sandra Simmons, President of Money Management Solutions. In the article, “10 Mistakes People Make With Their Money”, a couple of things struck me:
1. People habitually spend more than they make
and
2. People buy products and services based on [...]
Categories: ALM · Marketing · Member Growth · The Industry
All Is Right With The World
August 5, 2008 · Written by Denny DeGroote · No Comments
If you are a Celtics fan, Boston that is, then you perhaps feel a little lighter of heart lately. They won the NBA championship a few of weeks ago! They are back - in their rightful place, at the top!! Not since the days of Bill Russell, John Havlicek, Sam Jones, et al has there been [...]
Categories: ALM · Marketing · The Industry
Savings - Can It Be The New Rage?
August 1, 2008 · Written by Denny DeGroote · 4 Comments
Savings - is it a thing of the past, or can it be the new rage with consumers? Particularly young adults, the millenials. How can you be an influence?
Christopher Morris Suggests Developing New Ideas
Christopher Morris, CUDE and Web Manager for CUNA Councils recently responded to an email on the DE (development educator) listserv about this [...]
Categories: ALM · Marketing · Member Growth · The Industry
Visa Rule Change You Should Know About
July 28, 2008 · Written by Brian Scott · No Comments
Effective July 1, a new change in Visa’s Operating Regulations went into effect without much fanfare. This change in regulations will allow merchants to route debit transactions through a PIN network even without a PIN being used. While PIN-less debit transactions have been around for a while, they have only been available for use by [...]
Categories: Cards · Cards: Debit · Marketing
Do Good! How Profound
July 25, 2008 · Written by Denny DeGroote · No Comments
A friend of mine recently sent me an article written by Paul Saffo on “How to Do Well in a Recession.” It wasn’t really anything like what I was expecting. It was better! And, it fit so well with what credit unions are all about.
In his initial statements he was talking about a “startup” company and [...]
Categories: Marketing · Member Growth · The Industry
Are You Really Concerned With What Your Members Think?
July 18, 2008 · Written by Mike Templeton · 1 Comment
Title borrowed from the Credit Union and Mutual Law Blog post about this same subject.
An important aspect of Web 2.0 that many people talk about is being more transparent to your audience. This means being honest and open in everything you do, explaining who you are and your intentions.
Blogs and social media have been a [...]
Categories: Marketing
Ignorance Is Bliss, But It Won’t Last Forever
July 16, 2008 · Written by Denny DeGroote · 2 Comments
A speaker at the recent CUNA Mutual Discovery Conference covered a very interesting topic: Ignore boomers’ needs and a credit union’s relevance erodes. How many credit unions are actively engaged in providing for this huge demographic?
But for some time now I’ve mostly heard about the “Y” Generation. And while they are a very important demographic group, what about [...]
Categories: Marketing · Member Growth · The Industry
What’s in a (Product) Name?
July 14, 2008 · Written by Brian Scott · 2 Comments
Jeffry Pilcher over at The Financial Brand (a great resource for financial marketing ideas and information) writes about the commonalities in credit union names. For example, the word “Employees” shows up in 1,553 credit union names. It’s a fun article to read and it started me thinking, “What’s in a name?”
As most people in the [...]
Categories: Cards · Cards: Credit · Marketing
Bancography Announces Top CU Brands
July 11, 2008 · Written by Mike Templeton · 4 Comments
Bancography, a positioning firm from Birmingham, Alabama, recently released its 2008 Bancography Brand Value Index, which ranks the most powerful financial institution brands among all U.S. banks and credit unions.
The Bancography Brand Value Index is a comprehensive ranking which scores brands according to the premium they contribute to each financial institution’s tangible value. The [...]
Categories: Marketing
