Payment Industry Insider

This series of posts will outline the sessions at the 2008 Partnership Symposium.

Session Speaker

William Azaroff, Director of Online Banking and Customer Engagement, Vancity

Session Overview

A growing segment of the economy is driven by social decision-making. Credit unions play a natural key role in this shift, both as community-focused organizations and as holders of significant consumer assets. This presentation will include examples of the emerging social economy, as well as a case study of ChangeEverything.ca, a social network created by Vancity, which speaks to the values shared by the largest credit union in Canada and the community it serves.

Session Notes

Morriss Partee, CEO, EverythingCU.com, has put together some great notes on the highlights of this session.

33% of Canadians view the environment and global warming as the most important issues affecting the world today.

Vancity members represent 5% of discretionary spending in BC.

Vancity has a role to play in the social economy, and has a chance to influence.

Magnet Marketing - put a stake in the ground with who they are. If you’re not comfortable with that, you are welcome to leave.

Change Everything - online community to engender change, personal and social, in Vancouver and BC

Session Presentation

William’s presentation is available for download (PDF, 30 MB).