This series of posts will outline the sessions at the 2008 Partnership Symposium.
Session Speaker
Jon DiGregory, Founding Partner, Cantaloupe
Session Overview
New ideas for using video to engage your market.
Session Notes
Below are some of my highlights from Jon’s session.
We started with interruption marketing. The people who put out the most stuff would get the most market share because it was in front of people.
The internet came and changed all of that because we (the people, the audience) control content and what we see. The internet lets the little guy get in to play with the big guys.
We need to think about one-on-one conversations with the right people.
Content must be RELEVANT for people to pay attention. However, it doesn’t have to be permanent. Disposable content exists, allows people to engage, and then goes away to make room for the next piece of content.
People used to (and sometimes still do today) tell stories with long blocks of text and a few images. Video and emotion allows you to tell a much more compelling story.
2 comments so far
1 Ed Brett // Oct 3, 2008 at 9:23 am
Westminster Savings Credit Union has integrated video story-telling into the “careers” area of our website. It’s more a test/pilot than anything, but we’re generally happy with the results: https://www.wscu.com/careers
2 Mike Templeton // Oct 3, 2008 at 12:52 pm
Ed,
The videos WSCU has put together for your careers section are right on point! Whereas Jon DiGregory talked a lot in his presentation about using video to keep visitors engaged and to boost sales, augmenting a company’s HR story with video is brilliant.
Instead of just reading testimonials, now potential applicants can actually see and hear from Westminster Savings employees. I think that is a wonderful step in the right direction.
One thing I would recommend is to make the videos more prominent when you first get to the careers page. Right now they seem somewhat hidden by being located on that other tab. Rather than hitting the user with paragraphs of text upon entry, why not a little bit of an intro plus a few videos off to the side?
What kind of feedback have you gathered from new hires or prospective employees in regards to the video?
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